New Arrivals
Showcasing the latest from our boutique designers
Bella Bambina Michelle Dress (2 colour options)
From £48
Bella Bambina Daisy Romper & Bonnet Set (2 colour options)
£38
Bella Bambina Bebe Flower Romper (2 colour options)
£30
Bebeholic Bobbi Ruffle Bloomer (2 colour options)
£18
Bebeholic Bear Hooded Playsuit (2 colour options)
£35
Our Eat Collection
The cutest bibs, plates, bowls, cutlery and pacifier cases
Our Favourate Playsuits
Grab these while you can, as they will sell out quickly given the cuteness
Featured Designer
Monbebe
Monbebe Pointelle Bonnet (2 colour options)
£23
Our Favourite Quote
“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.”
Albert Einstein
Beautiful Dresses
Timeless styles which can be worn season after season.
Bella Bambina Michelle Dress (2 colour options)
From £48
A Tutu to Remember
We simply love this tutu from Aosta which has come in this season. Check this out, together with the rest of their collection.
It's getting cold in here
So put on all your clothes. Shop our outerwear and knitwear to keep the little ones nice and warm.
Monbebe Pointelle Bonnet (2 colour options)
£23
Bebeholic Knitted Cardigan & Bloomer Set (2 colour options)
£41
Monbebe Pretzel Knit Suspender (2 colour options)
£38
Monbebe Chamomile Cardigan (2 colour options)
£38
Regular price
£43
La Camel Caramel Jacket (2 colour options)
£35
Regular price
£49
La Camel Neo Padded Babysuit (2 colour options)
£32
Regular price
£47
La Camel Neo Padded Jacket (2 colour options)
£37
Regular price
£47
Cosy Baby Rompers
Cutest essentials for a baby's wardrobe. Take a peak at the collection
Bella Bambina Bebe Flower Romper (2 colour options)
£30
Bebeholic Bear Hooded Playsuit (2 colour options)
£35
Cute Children's Clothes
OOYOO is a boutique children’s clothing brand for the modern parents. We believe that style and comfort are equally important, so we curate trendy and comfortable clothes for your little ones.
We are an aspirational childrenswear brand for those who want children to look their best.
Childrenswear with a difference
Simple and easy
Selecting the right clothes for your baby/toddler is a complicated and challenging task. With the many sizes, brands, and designs of baby clothes, you are likely to get confused and frustrated with the many choices. OOYOO simplifies kids clothes shopping by curating the best Korean and European designers.
Boutique Style
OOYOO is committed to bringing the best of Korean and European fashion to parents and their kids. OOYOO offers a wide selection of trendy children's clothing for everyday wear as well as special occasion events. Comfort and style should go hand in hand. Therefore, we are proud to offer apparel that is comfortable and trendy.
Fashionable Children's Clothes
OOYOO is a children's boutique, stocked with the latest designs from the best designers in Asia and Europe. Purchase very unique clothes from up and coming designers offering the same quality clothing as a pricey boutique at a much better price. Feel confident that the little ones you love will always look great.
Simple and Minimalist
We care about our environment, and this extends to our clothes too. That’s why we only select designs which use fabrics that are sustainable and made to last. Our clothes are also super comfortable for your little one to enjoy. The stylish touches will make the little one look great.
A Focus on Essentials
We live in a world of gimmicks – from advertising to special offers, it’s hard to keep it all in mind. That’s why we focus on the essentials – the simple designs that stand the test of time. We hope that you love our collection of comfortable, stylish and minimalist children's clothes.
Finding Joy in Clothing
We believe that clothes can make children happy. We want kids to feel good when they wear our clothes — like they can take on the world. We curate kids clothes that are minimal, comfortable and stylish. We aim for designs that are timeless, so they can be worn as children grow up and hand down to others. It is our hope that this approach reduces waste.
We believe in minimalism. Most of our designs are plain — with only a few embellishments to make our clothes memorable. We want our clothes to fit into everyday life, and to be easy for even little fingers to put on their own bodies.